Episode 124: Our 2024 Diet and Wellness Culture Predictions
Listen to the episode
Watch on YouTube
Episode Description
In this episode of The Up-Beet Dietitians podcast, Emily and Hannah predict what Wellness and Nutrition trends we’ll see in 2024. The girls made their predictions separately, but you’d be surprised how well they actually go together. From demonizing protein to Bloom (potentially) getting sued, they cover quite a bit. Be sure to tune in to hear their predictions! At the end of 2024, we’ll do a recap episode and see how well we predicted this year’s wellness culture.
Tune in on Spotify, Apple Podcasts, or YouTube to listen.
-
0:08
hello everyone welcome back to another episode of the upie dieticians podcast hello guys welcome back to the
0:15
Pod today we are doing something new this is going to be our very first
0:21
edition of predicting diet and wellness culture trends for next year so
0:27
2024 so we both made our own individual lists of the trends that we're
0:33
predicting I thought we could like alternate like I say a trend you say a trend we've got a pretty hefty list and
0:40
these are all just speculation although they are based on of course what we
0:45
already you know about diet and wellness culture so a lot of them kind of stem from current things as you might might
0:52
notice yeah so it's but it still be kind of fun to look back and be like oh how
0:57
did we do yeah I wonder if should do like a a looking back episode like at
1:02
the end of the year I think that'd be fun yeah like a a review like Spotify wrapped but like yes
1:12
yes we can do like wellness culture wrapped please okay write this down
1:18
write this down all right hold on hold on W down our thing um okay all right so
1:26
future us don't when we see this we're like what the heck does this I know we're gon like listen back to this next
1:32
year yeah okay what do you say I have a few more so I'm gonna go first you don't mind okay yeah the very first one's kind
1:40
of boring not to make you guys like click away from this episode it's very exciting I promise but this first one really isn't anything too crazy but I
1:47
think there is going to finally be the demonization of protein we've had our
1:53
anti- carb our anti fat back in the 90s and before I think it's finally going to be proteins time I mean there is a
2:01
current sub group of people the the the raw vegans who they don't really
2:07
demonize protein they just say that we don't really need much and of course we have the opposite Spectrum where it's
2:13
just like two grams per pound of body weight per day so yeah I think we're
2:20
gonna finally have like the middle ground or no even more so than the raw vegans where it's like no protein your
2:27
body can create it on its own by breaking down your muscle mass you don't even need muscle mass basically keto
2:35
ketosis but with protein is my prediction yeah it's about time it's
2:40
about time that macronutrient get we're duper the carps have been demonized for
2:47
many many years now it's time for the switch to happen for the people to turn on the next macronutrient and protein's
2:55
going to be it I think so too I think if not protein Maybe fat will have its
3:00
moment again the lowfat diet I feel like those two might just kind of go back and forth for all eternity trying to think
3:07
of what people be eating will they be putting like butter on their
3:13
celery God I know and it's tricky because like even fruits and veggies have a little bit of protein in there
3:19
it's gonna be a hard one to to make happen we'll see how people approach the
3:24
challenge oh there will be supplements involved for sure yes absolutely yeah
3:30
just like straight glucose and triglycerides into the
3:36
bloodstream you see like like shakes being made like that'd be weird because
3:41
like right now like carbo fat we need to trademark these things
3:47
right that down too these are ours now we're actually we're actually starting
3:53
all these Trends right here we're not projecting we are the TR a slippery slope someone's listening to us and and
4:00
taking our ideas so we should all these this will be recorded so we can always
4:05
sue and say on this day in this episode we said this yeah well I think my first
4:12
one kind of goes along with what you were starting to say I think I know
4:17
there so mine is I think there's going to be an uprising in meal replacement supplements and pills where it's
4:24
essentially like an appetite suppressant but it's like an all your meal in one so
4:29
like not like the meal replacement shakes it's going to be like literally a
4:34
pill that will people always do say like I wish there was a pill I could just take instead of eating usually from a
4:41
disordered mindset so that's a good that's a good one to say I think that definitely will be a thing not going to
4:47
be third party tested we'll throw that out there it'll be something that magically has all of your carbs and fat
4:55
and your veggies and your fiber and no protein because that's what the TR will
5:02
be in 2024 it's going to be like a massive glucose tablet
5:09
basically yep yep that's what I think huh I bet that tastes nasty if you chew
5:15
it hopefully it's small enough to be swallowed whole or else it's gonna be disgusting he'll probably like a huge
5:21
horse pill and they'll do different color they'll say like different colors mean different things but they're all going to be the same different fruits
5:28
and veggies I bet you to like have like a schedule where like Monday is orange
5:33
Tuesday is red I if not this upcoming year I think that will become a thing
5:38
eventually because it's been talked about for so long sort of jokingly but also not there's a market for it so
5:46
someone's gonna make money and then we're gonna tell you to eat food yeah you guys already know our
5:52
response to that so there's no use in us doing an episode just our answer now to
5:58
this epidemic just eat food please my next one I'm
6:04
very excited about rhubarb is going to have a moment sort of like cottage
6:10
cheese had its moment 20 2023 rhubarb is gonna be like the It Girl of the summer
6:15
in 2024 I can't see that happening it's like an obscure enough vegetable that
6:21
like I feel like people aren't using it that often yeah it's kind of like the
6:27
cool uh I don't know I can't think of words today which is unfortunate being a podcast
6:35
co-host it's yeah it's GNA be like the cool unspoken like Queen I guess is the word
6:42
I'm not thinking of but I'm gonna say yeah I can see like rhubarb like cookies
6:48
or like rhubarb like eggs or some something it's
6:53
just eggs I guess they do have like pickled like beet eggs those are really
6:59
good good yeah my my grandma used to grow rhubarb and we would always have rhubarb pie and
7:06
that was really good love rubar pbes so good so good I hope it has a moment now
7:11
I was say it doesn't let's let bring too fruition yeah yeah these AR all bad things we're
7:19
gonna bring some of these to life yeah first one being rubar my next one isn't anything crazy I
7:28
just think there's more to be explored here is the like weight loss
7:34
industry taking more or trying to take more from the food Freedom World we've
7:40
already seen it with intuitive eating we've already seen like some like weight loss I guess like I've seen a lot of
7:46
accounts like preaching food freedom and how they lost weight with it I think
7:52
there's going to be something like n or something maybe not I don't know if a program like that but there's just going
7:58
to be more advertising for trying to take over the food Freedom space yeah catering to weight loss it's
8:06
like something that does already exist is the Whole 30 food Freedom book I made
8:11
a YouTube video about that recently talking about how doing Whole 30 which
8:17
is like insanely restrictive will help you really identify your cravings and
8:23
the foods that your body feels the best with by cutting out things that almost everybody tolerates
8:30
yeah I think that's definitely going to be a thing and tying that I can have one of mine kind of going out of order tie
8:36
into that I think there is going to be more coming to the surface about the
8:42
long-term effects of the injectables like OIC and mararo we're gonna just continue to get
8:48
stories about how people are reacting to that after being on it for six months a
8:54
year and longer and I think along with Weight Watchers in no offering those
9:00
opava is going to be the next one oh yeah I thought of just Whole 30 just now too I think they will also get on that
9:06
train I I'm nervous to see what comes out after the long-term effects of these
9:14
injectables but also I 100% optavia has is probably in the works right now
9:19
they're probably waiting till January 1 and they're going to be like hey guys yeah like I'm surprised
9:28
only yeah not only can you do all these random other programs we'll ship you the
9:34
syringe and exactly it with this protein shake exactly like they already have
9:40
products so it would just go so seamlessly together
9:47
unfortunately well yeah um that one I feel like does go along with yours because I also think that these drugs
9:54
these weight loss meds will continue to try to take over that like intuitive of eating non-diet language like use OIC to
10:02
improve your relationship with food which is already happening that's already something that is being
10:08
verbalized that is a more in-depth combo to be had because I think what they mean
10:13
is something different like the people who say that but I think that will continue to be said they G to try to
10:21
hijack it continue well they're trying to now they're going to continue to try to high jacket okay I kind of went back
10:28
to my list do you want to go to next one yes I feel like juicing is going to come
10:33
back I don't know what it is hey with the low protein thing this makes sense
10:40
yes put all your fruits and veggies in one and then throw that butter stick in
10:45
there juic it I don't know I just feel like I don't think it's like like the
10:50
celery juice hype I think I don't know if it's going to be juicy in general it
10:56
could be rhubarb ju rub juice we did not plan
11:02
this it all comes together we should get hired you know
11:07
how there's like marketing people who predict Trends and like fashion and stuff like that we should be hired the
11:15
wellness Trend predictors but we're not predicting all necessarily good things really we're just predicting what's
11:21
going to happen yeah Justin's gonna have a moment again
11:29
with the rubarb I rubarb juice I'm telling you guys we made our list separate from each
11:36
other so yeah we did not plan that that is that's hilarious we on the same page
11:42
I mean rhubarb is basically the fruit version of celery so that makes so much sense but I feel like rhubarb's so much
11:48
better oh yeah celery sucks everyone knows that we hate
11:53
celery we've made that very clear since literally day one yeah
11:59
oh my gosh and of course it'll be like here's cancer decreases appetite real
12:05
meal replacement drink it with your meal replacement pill I bet they will have a rhubarb version of your pill that'll be
12:13
like Thursday is rhubarb oh oh man I'm like literally I
12:21
can see we talked about how we have like internal dialogues and pictures and stuff before I'm like literally
12:27
visualizing what the like logos are going to look like right now with like the rhubarb and the colors of
12:32
rhubarb yeah just see it oh they could do a rainbow so that way be like
12:38
antioxidant focused you get all your different colors
12:44
phytonutrients and then we need to patter this someone's going to steal this I know someone's GNA steal it and
12:49
do harm is the bad thing yeah they're going to use it for the worst yeah and then they're going to be like it's gonna
12:55
be called like rainbow skinny but not diet it's GNA be like rainbow
13:02
skdy Freedom freed intuitive rhubarb fins or
13:08
something like that be like what and it'll be all the rage and we'll just be
13:15
sitting here at our Wellness culture wrapped episode being like what have we done we'll be laughing all the way to
13:22
the bank though that's true and then we'll take that money to buy them out and shut them
13:31
down yeah yeah or we'll transform into something better I don't know what we
13:38
just we'll see how we feel but we'll see we'll see what 20204 US yeah feels like
13:45
okay my next one I'm excited about I think that there are going to be
13:50
I guess even more it's already is kind of a thing as all describe even more highly processed foods that are often
13:56
demonized that are going to be glorified by Wellness culture so we already have
14:01
like the wellness sodas the hollipops the poppies those guys that will keep being a thing for a little while I think
14:08
we're also going to get though like a wellness Ramen which is gonna be so expensive and
14:13
inaccessible oh yeah Wellness hot dogs same idea super expensive can't actually
14:19
afford it and the the kicker GNA be they're going to be so similar in terms of nutrient composition to the the
14:25
regular Ramen and hot dogs y my other one was just Wellness cereal which kind of already is the thing there's all
14:31
kinds of like keto cereals high fiber whatever but there's going to be more of
14:36
that I think too because cereal is often very demonized as a processed food when I saw your notes on this I was like oh
14:41
my gosh yes especially the ramen Ramen Ramen like there's so much rise in
14:46
popularity around different ramens on Tik Tok there's 100% going to be a wellness Ramen I mean it's it's also
14:54
just so demonized and it's like known as like the poor person's food it's so cheap so they're going to make it into
15:01
the super expensive version that is going to make you feel guilty for eating regular Ramen even more than you
15:06
probably are already do yeah because you can't afford the wellness Ramen that's
15:11
like $6 a pack yeah and it's literally the same like same amount of sodium no
15:17
extra vitamins and minerals I don't know what they're going to put in it yet I haven't gotten that far into my thought process but it's gonna rhubarb oh my
15:25
gosh rhubarb is gonna be everywhere poor rhar is already getting
15:30
abused it's having it's getting cauliflower treatment oh my gosh but yeah 100% just
15:40
making problems where there don't need to be problems and creating guilt where
15:46
we don't need anymore I feel like potato chips are kind of already there like with like the veggie straws and that sort of thing but I could see that
15:53
continuing to grow too just any like regularly demonized highly processed food like that W car is gonna take it
15:59
over and find a way healthy clean version yeah I feel like my next one
16:05
might kind of go into that as well I mean yeah I think in the I'm GNA say
16:11
General scope because in Asian culture this is not true but well it is true but
16:17
like in a good way I think white rice is going to have a complete 180 and that people are going to start
16:23
demonizing like brown rice and wild rice um and white rice
16:29
will be put on top yeah quinoa is going to get kicked to the curb they're going
16:34
to hate quinoa too much protein in the quinoa oh my gosh this makes so much
16:43
sense we're Geniuses so smart someone hire us we are marketing
16:53
Geniuses but yeah white rice is cheap demonized
16:59
and then the prices are going to go up of white rice and all the Asian people will be mad myself
17:05
included that's warranted I think my next one I just thought of something funny it is going to be Prebiotic and
17:11
probiotic energy drinks so again like kind of like the ollipop and the poppy but it's going to be like energy drinks
17:18
there will be a rhubarb flavor I just thought of that yes absolutely there will be I feel like things like Celsius
17:26
they kind of market like adding like a ton of vitamins and minerals and stuff but I feel it's going to be like even more like wellness girly like green
17:34
juice type energy drink sort of thing that makes me nervous because I would
17:39
poop my pants like I'm scared of alipop I
17:45
haven't tried ollipop yet because I'm afraid it's a lot of fiber I'm an IBS girl so yeah I tread
17:53
lightly with that yeah but like the caffeine with the pre
18:01
plus whatever else they add into it to make it like wellnessyoga
18:11
it'll be detoxing energy boosting rhubarb flavored vitamin B12
18:19
blus energy drink there we go you they also have
18:24
they have an injectable version too
18:30
oh my gosh scary we're not right I hope we're
18:36
not I hope we're so off with all of this that makes me nervous though I hope makes a lot of sense though I think not
18:43
to to my own horn but it makes a it's only a matter of time yeah yeah I'm surprised they
18:49
haven't added like pre and probiotics to energy drinks yet I feel like it'd be so easy for them to do that or at least say
18:54
they added them that's true they don't even have to disclose it it doesn't even have to be real if it's not being
19:01
tested maybe we shouldn't have told them that maybe how to get around the rules
19:08
with this whole like low protein thing and all this fiber and carbs I'm worried
19:15
about the world's plumbers my condolences to the plumbers
19:21
in 20124 yes check in with your Plummer friends please because they're about to
19:27
have a r here this is so
19:32
stupid I love this I could do this all day every day yeah like we're literally
19:39
just making well we're not Mak there a lot of these are coming from places that hold some truth and we're
19:46
just allowing our imagination to run wild now thriving I feel like there
19:52
could be something from this that will be for good
19:59
but I'm feeling that feeling when you're like doing what you're meant to be doing we are meant to be guessing the trend
20:07
well this is good because people like will hopefully kind of understand what we're thinking and then they can and
20:14
then like you guys can apply it yeah we're like we're we're giving warnings that can be like our us doing good is
20:20
we're warning you of what's gonna happen and telling you how you can approach it when it does come to fruition we're
20:25
actually fortune tellers anyway your next one is so on point my next one I don't even know if
20:32
it's a trend but I think this is going to happen it's just a matter of time I think Bloom is g to fall into a huge
20:40
lawsuit because of the lack of disclosure around their influencer
20:45
collaborations it's gonna be like Herbal Life when they had their whole FTC y people are G there's gonna be like
20:51
effects of it people weren't like they're like oh I didn't know this was an ad it's going to be the marketing world
20:59
is not going to be happy and someone's going to come after them people keep talking about like the shift in tone of
21:08
influencing like hopefully for the better where it's like it's not going to be the doled up stereotypical like hot
21:15
girls who are like the influencers who are like way out of touch they're saying it's going to be like those who are just
21:21
normal have normal kitchens normal homes normal budgets and hopefully that means that
21:27
things like this just all the things that make no sense and are not they're all out of touch
21:32
hopefully just become less popular yes yeah yeah I could see this one this was
21:37
a good one I am surprised it hasn't happened yet but also not surprised it hasn't happened yet yeah I'm I'm feeling
21:45
like we're close to breaking news I I work with Brands pretty
21:51
frequently and they make such a big like the brands I choose to work with make such a big deal about like all the
21:57
different rules we have to follow and we have to do like multiple rounds of like checks of like our captions that we submit and we have to have like add on
22:04
our video somewhere now for the FTC guidelines like how has this not gotten
22:10
in trouble yet it's crazy it's a matter of time let's talk about your next one because I'm about to like have an
22:16
aneurism over it okay so we have gwenth patro and her
22:22
whatever chiropractor friend the intuitive fasting diet right fasting is still a thing it will still be thing in
22:28
2024 but I don't know who's going to create it yet aside from us but we're going to have the intuitive carnivore
22:36
diet I hate to say it but we all know it's true and they're going to be public
22:42
Emy number one because protein is going to get demonized or this will lead to
22:48
the downfall yes of protein and the rise of
22:53
rhubarb because you know the carnivores don't eat rhubarb
22:59
we need to put rise of rubar on a shirt right
23:07
[Music] now we're so unserious I am making if R does not
23:13
become a thing because of social media like we're making it a thing we're going to start it we're starting it right here
23:20
recorded on December 18th 2023 this is coming out I think maybe a
23:26
couple days after the first of January we're predicting this we are
23:32
the trend cter if the trend does not get started already Yep they're gonna be like do you think
23:40
it's gonna be like more like I don't even know like what eat your protein
23:45
when you feel like you want to eat your protein they're going to use it sort of like how intuitive fasting I think what
23:52
they say is like by fasting you're able to like listen to your body better so by
23:58
doing carnivore you're no longer eating that junk that is like messing up your
24:04
appetite cues you're just eating what our ancestors ate you will tune back into your body so hard rise of rhubarb I
24:11
can't get over that we are going to have an episode titled rise of rhubarb in 2024 I can just feel it and we're gonna
24:18
just list different ways to use rhubarb and that's it it's all going to be part
24:24
two to this actually we need to get on this now because it's going to be a time thing is when rhubarb's in season and if
24:30
we want to be on seo's good terms we need to get our rhubarb content going now all right we're gonna start start
24:38
dropping the hints we'll our next one of our next episodes we'll record we'll be ready so we're gonna
24:47
ditch our beat logo and it's be rubar rubar I can see this though this one
24:53
just makes sense it's only a matter of a matter of time a lot lot of themes going
25:00
on but the carnivore diet the keto to carnivore diet to intuitive carnivore
25:06
diet what will become next I say we already have intuitive fasting we have Whole 30 food Freedom like it just makes
25:13
sense that carnivore would be next sadly okay I have two more these two are more
25:20
like foodie versus like wellness culture I think as Millennials are getting older
25:26
and more involved in like more in charge of big food companies like as the
25:33
Boomers are retiring we're becoming people in charge there's going to be more 90s Foods coming back because we're
25:40
just such a nostalgic group of people so all those foods that you ate in the 90s and early 2000s not all of them but a
25:47
lot of them will be coming back like the ones I thought of were cream Savers so good I do miss those do you
25:54
know what Kudos spars are I don't know what any of these are I'm cream saers
26:00
are I'm going I'm Googling as we as we talk oh my gosh cream Savers are so I do
26:05
I do I do I do I do I do yes yes yes these are so good okay look up Kudos spars next you know what those are yes I
26:13
didn't have these very much I don't think I was allowed to have these they weren't in my house either I don't think
26:19
uh we did have yogos though from time to time which is my other thing I think going to come back yogurt things yeah
26:26
they're like really tiny little balls I love these I was also going to
26:32
add grips to my list but those are still a thing oh like I Googled it and like I
26:38
think Target and Walmart sell them right now I love those as well I hope all
26:43
these Foods come back so that's my other Trend this one's fun this one's
26:48
not a bad thing and I I do think it is because again like Millennials are becoming the higher ups in these food
26:55
companies boomas are retiring we love love Nostalgia we're bringing these things
27:00
back because Boomers don't care about cream Sabers it's it's the Millennials cream Savers are too high in fat and
27:07
they've been conditioned to not like fat that's very true oh there will be
27:12
rhubarb cream saers there'll be rhubarb
27:18
yogos there'll be special edition rhubarb Kudo bars which just little
27:23
chunks of rhar I don't know if it probably wouldn't be good but it'd be like advertised like a wellness bar true
27:30
true a processed food that Wellness culture is going to high and carb high oh these are all high in carbs so
27:38
that's good or at least mostly carbs I don't know if I'd say they're high in carbs okay okay well my last one maybe a
27:46
little off the- wall but I think there's going to be like very seemingly random
27:51
influ influencer food collab so I'm talking like Kim Kardashian with craft
27:56
mac and cheese Chris Olen from Tik Tock with Quaker Oatmeal like people with no relation to
28:04
food promoting these foods like collabing with them and that's on brand of your processed foods coming to light
28:11
that are more accessible and cheaper and then all the people will buy this the
28:19
prices will go up and they won't be as accessible or watch craft mac and cheese
28:25
partner with Kim Kardashian to make like a wellness mac and cheese with
28:32
rhubarb with rhubarb okay there will be a rhubarb oatmeal though kind like the apple
28:39
cinnamon but rhubarb that'd be good no yeah I could definitely see Kim like
28:44
making her little mac and cheese at home it'll just have some green food coloring it'll be the exact same
28:53
otherwise um I was trying to think of like other like makeup influencers that
28:58
would do certain food clubs thinking like Michaela what's her name with the accent the Boston accent oh yeah but I
29:05
was like what would she endorse what Big Brand I was thinking like General Mills or
29:12
something Nestle she'll have like her own brand of cereal or like her own chocolate chips she would do something
29:18
to somehow make it makeup friendly a food that you can eat but also goes on
29:25
his makeup well trying like something's powdery powdered peanut butter comes
29:31
back oh at that time it's going to be low protein powdered peanut butter that
29:36
can be used as a baking powder but you can also eat
29:42
it yes I don't know why they have to eat it and use his
29:49
makeup that's the route I felt I wonder if it can really be powdered if it's
29:54
just fat can that be a thing can fat be a powder are there any powdered fats
30:00
that exist we need food science B to tr in on
30:05
this one yeah SK I was like powdered milk or Han green powdered
30:11
milk do they have like whole milk powdered milk I don't actually that's I don't know I feel like it's GNA be like
30:17
a a lower fat one baby formula like they have fat in that
30:23
right but it's not like just fat that's the thing we high fat powder source that
30:29
can be used as wait why does it have to be a powder for the face why can't we
30:35
just use like peanut butter for the face I F I was thinking that but I was like I don't know what the texture will look
30:42
like I feel like the powder would go down it's not makeup it's a it's a face mask oh I was I was thinking makeup okay
30:50
now I the face mask would make more sense that might be a little bit more doable yeah butter face mask oh boy my
30:59
pores would be screaming rhar butter face rhar butter
31:05
boards oh my gosh wow we've really come full circle
31:12
yeah well that's the end of our list we'll check in accomplished a lot
31:18
today we'll see when we want to do our review maybe around the time Spotify
31:23
waps come out so that way it's like not at the end of the year because then we'll have our naugh or nice series we're just setting oursel up for a nice
31:29
schedule now and our 2025 predictions we got to get out by the by the new year
31:35
yeah so tune back in in 9 to 10 months
31:40
for when we review whether not we were right I hope we were for some of these
31:47
but not others if in carnivore becomes a thing I might change
31:52
professions I might need to take a break and go into the mountains and touch some ground
31:58
gr maybe you'll see liver King there gosh I hope not I'll run away then
32:05
yeah well thanks for tuning in happy New Year yeah happy New Year happy holidays
32:12
make sure you subscribe to our YouTube channel so you can see our lovely faces and see us talking about all of this
32:18
tune in to our bonus question we're going to be talking about our goals for 2024 and it'll be so fun bye guys bye
The Beet Deets Bonus Segment
Listen to our ad-free premium content for a low monthly cost!
Tis the season for New Years Resolutions! The girls break down what their goals are from personal life including mental and physical health to career goals. From reading more for fun to developing morning routines, the girls try to cover quite a bit. We want to hear your goals as well so be sure to comment what yours are!
